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Topic: Kayak

Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

Is Kayak's 'Stairlift' Commercial Bringing You Down? Critics cry elder abuse but other viewers think it's great

Some folks are finding Barton F. Graf 9000's latest advertising excursion for travel site Kayak.com a less than uplifting experience. In the 30-second spot, a middle-aged man commandeers his elderly mother's…

January 21, 2014, 1:38 PM EST

The Kayak for Shopping Takes Aim at Mobile Buy products without turning the page

Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…

March 8, 2013, 6:48 AM EST

Kayak Campaign Gets So Giddy, It Suddenly Starts Dancing Miss those shiny, shiny floors?

Kayak.com's travel deals inspire some hotel-lobby hot steppin' in this new spot, as a middle-aged couple treat us to the "wet-dog wiggle" and the "Chattanooga check-in." (Guess which dance features…

February 20, 2013, 9:28 AM EST

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Roommates Get a Little Too Close in Kayak's Latest Spot Tempers flare between intra-sweater rivals

When looking for great travel deals, make sure to wear a small sweater, not some great tent-like monstrosity. That's one lesson learned from this latest Barton F. Graf 9000 spot…

January 10, 2013, 9:09 AM EST

Priceline Buys Kayak for $1.8 Billion Kayak sells after going public four months ago

Grab a paddle, Shatner. Priceline.com bought rival travel site Kayak for $1.8 billion in cash and stock, doling out $40 per share to Kayak’s shareholders, the firms said in a…

November 8, 2012, 5:02 PM EST

The Spot: Kayak's Crooner The old lech recalls a time when a silky voice got you a great hotel room

IDEA: Who can resist the dulcet tones of a lecherous old crooner? Hotel staff can't. Or at least, they couldn't a generation ago, when the old windbag was in his…

October 16, 2012, 8:37 AM EDT

Faces of Advertising Week Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio

As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…

October 8, 2012, 12:02 AM EDT

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