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Topic: Katherine Wintsch

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

Huffy Bikes Go From Boys to Mom

New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

Hey Marketers, Latina Moms Aren't as Conservative as You Think

New research from The Mom Complex reveals more outgoing traits

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all…

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