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How Filmmaker Casey Neistat Gets Away With Murder Director does his own thing for Nike and Mercedes

Specs Who Casey Neistat Age 32 New gig Freelance commercial director Old gig Commercial director, HSI Productions You mostly make unbranded videos. How did you get into branded work? I met Andy Spade in 2002 or…

June 9, 2013, 11:19 PM EDT

EBay Launches 'Shoppable Windows' Virtual stores rolling out in New York

EBay is launching virtual stores called "shoppable windows" in New York,  Reuters reported. The nine-by-two-foot screens will be seen in visible shopping areas like Soho. The stores will sell 30 items…

June 5, 2013, 12:23 PM EDT

Partners & Spade Helps Brands While Creating Its Own Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

May 16, 2013, 6:41 AM EDT

Retailers Pin Hopes on Christmas Brands relying on social to boost sales this holiday season

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…

October 16, 2012, 7:11 AM EDT

Bloggers Mean Business They’re not the future of fashion magazines—they’re the future of fashion branding

There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to…

September 13, 2011, 6:44 AM EDT

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