Video ads could set the stage for more content
By Mike Shields on Dec. 23, 2013 - 6:00 AM EST
Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…
Hybrid shop blurs the line between content and advertising, crafting stories for readers and brands alike.
Jan. 26, 2012 - 6:56 AM EST
How does a brand hack into the Hollywood spotlight? When Mother wanted to create a celebrity couple for Virgin Mobile last year, Katalyst helped bring the spoof to life, creating…