Topic: Katalyst

Might Facebook Become a Video Programmer? Video ads could set the stage for more content

Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…

December 23, 2013, 6:00 AM EST

Portrait: Katalyst Hybrid shop blurs the line between content and advertising, crafting stories for readers and brands alike.

How does a brand hack into the Hollywood spotlight? When Mother wanted to create a celebrity couple for Virgin Mobile last year, Katalyst helped bring the spoof to life, creating…

January 26, 2012, 6:56 AM EST