Topic: Katalyst

Might Facebook Become a Video Programmer?

Video ads could set the stage for more content

Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…

Portrait: Katalyst

Hybrid shop blurs the line between content and advertising, crafting stories for readers and brands alike.

How does a brand hack into the Hollywood spotlight? When Mother wanted to create a celebrity couple for Virgin Mobile last year, Katalyst helped bring the spoof to life, creating…