Topic: Karmaloop

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week

Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

Snapchat Video Chat Is Already on Brands' Agendas

Millennial-focused marketers start to dig in to new feature

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it. Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has…

What McDonald's Is Doing on Snapchat [Infographic]

Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan

Inside Karmaloop's targeting blueprint

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13…

This Brand Is Flashing 'Boobs and Butt' on Snapchat

Appealing to a risqué-minded demo

College kids are getting frisky with their extra-special friends on Snapchat, the increasingly popular app that lets users send photos and videos—sometimes for sexting—that disappear after moments. And clothing e-tailer…