Topic: kargo

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

In a new, dedicated space

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.   The project, dubbed the Mobile…

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Mobile-Ad Shop Kargo Hires Its First CMO to Better Convey Why It's Unique

Revenue was up 150 percent in 2014

As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time. The New York-based company tapped Terri Walter, the former CMO of…

New Mobile Ads Recommend Videos Based on the News You're Reading

Target is first to test this sliding player

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV…

The 4 Biggest Marketing Implications From Amazon's Fire Phone

Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

Kargo, Moat Serve Mobile Video Metrics

Will show how long ads play and whether they were viewable

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for…