Kardashian Kollection | Adweek Kardashian Kollection | Adweek
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Topic: Kardashian Kollection

Type
The Kardashians Can't Save Sears Famous-name labels used to work well for the retailer

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not. Given all the variables involved, it’s tough to make direct comparisons, but the ads…

September 4, 2013, 10:24 PM EDT

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