Topic: Kantar Media
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…
Twitter helps e-retailers sell products, according to a 75-day study released today by the social media site in conjunction with research firm Compete. Twitter users who saw either an organic or…
Online market researcher Compete agreed to settle Federal Trade Commission charges that it deceived consumers and failed to safeguard the sensitive information it collected. Compete recruits consumers to download tracking software…
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice,…
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…
