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Topic: K-swiss

Mean Ads That Work Creatives discuss how to be provocative and effective

It's OK to be antagonistic in your ad. Just make sure it's sympathetic, too. That idea—that attack messaging works when it also resonates with viewers—was among those kicked around at Adweek's…

May 8, 2012, 4:51 PM EDT

Ad of the Day: K-Swiss These shoes will make you hurt and ruin your life, and that's how runners like it

These shoes will ruin your life. I'm not a runner, but I imagine runners will appreciate the new batch of ads from K-Swiss and ad agency Mile 9. They're wry and…

April 16, 2012, 12:11 PM EDT

10 Great Ads That Are More Than 5 Minutes Long Who said you had a short attention span?

Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful.…

March 8, 2012, 12:31 PM EST

Kenny Powers Unveils the Fastest Shoe You've Ever Seen: K-Swiss Blades Made from cheetahs, missiles and Bruce Lee

Kenny Powers, the MFCEO of K-Swiss, does his best foul-mouthed Steve Jobs impression—complete with the jeans-and-black-turtleneck look—in this hilarious new video from 72andSunny for K-Swiss Blades, the "fastest shoe you've…

February 23, 2012, 11:01 AM EST

Listen Up, Morons. Kenny Powers Is Now the CEO of K-Swiss

Continuing its ballsy Kenny Powers campaign that started with a Funny or Die video last year, K-Swiss has now promoted Kenny to CEO of the company. And the fictional star…

July 11, 2011, 9:01 AM EDT

How scared of Kenny Powers was K-Swiss?

Time's NewsFeed blog has an interview with Danny McBride, aka Kenny Powers, about how the K-Swiss campaign with the obnoxious Eastbound & Down character came to be—in particular, the…

September 22, 2010, 12:32 PM EDT

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