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Topic: Jwt

Grey N.Y. Cuts 4% of staff Laying off 45-60 people

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January. While the WPP agency has been on a…

November 15, 2013, 8:27 AM EST

Young & Rubicam Chicago Hustles to Rebound After 3 Losses CEO Matt Anthony says the market is still important strategically

Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account. Since January, the office has lost Hotels.com,…

November 11, 2013, 10:46 PM EST

JWT CEO Bob Jeffrey Says the Consumer Is Still in Control The revolution isn't about tech—it's about people expecting more from brands

With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC…

November 10, 2013, 8:31 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Bob Jeffrey Says His Successor Is a 'Real Internationalista' Gustavo Martinez also has a great reputation with clients

Bob Jeffrey, JWT global CEO since January 2004, will hand off to Gustavo Martinez in 13 months, after a year of preparing him for the top job. First, however, Martinez,…

November 6, 2013, 5:00 AM EST

McCann’s Gustavo Martinez Takes Global Role at JWT Will succeed Bob Jeffrey as CEO in 2015

JWT has recruited McCann Worldgroup’s Gustavo Martinez to become global president and succeed Bob Jeffrey as CEO. Martinez, who was president of Europe and Asia at Worldgroup, will join JWT in…

November 5, 2013, 6:13 PM EST

JWT's Matt MacDonald Heads to BBDO to Lead AT&T Deepens the bench on a cornerstone account

JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account. At BBDO, he'll become part of a select group…

November 1, 2013, 3:44 PM EDT

Jay Chiat Awards Show Hands Out Two Grand Prix 72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

October 29, 2013, 12:50 PM EDT

JWT Joins Google's Creative Roster New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google. The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after…

October 25, 2013, 1:58 PM EDT

This Man Is Not Alex Bogusky. And That's OK How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

October 21, 2013, 10:30 PM EDT

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