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Topic: Jwt

JWT New York Fills Its Top Planning Role

Former Anomaly exec Matt Baker aims to give planners 'room to think'

Welcome to spring, the season for hiring new planning chiefs. A day after Fallon named Anette Lillegard to fill its chief strategy officer opening, Matt Baker has become head of planning…

How James Patterson Went From Adman to Bestselling Mystery Novelist

And now he's out to conquer TV thrillers with Zoo

"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

KPMG's First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson

Shattering the glass ceiling with a golf-driven initiative

Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson,…

Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform

With help from some visual effects

Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Gustavo Martinez Expands His Global Leadership Team at JWT

Lyle Tick leaves Bacardi to take business development role

JWT CEO Gustavo Martinez continues to build his senior management team, adding Lyle Tick as global chief growth officer, a new position at the WPP Group agency. Tick most recently was…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

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