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Topic: Jwt

New Agency Plans to Hire Military Veterans Ayni Brigade's founders include one

The founders of a new agency unveiled Tuesday plan to focus their hiring efforts primarily on military veterans. The shop, named Ayni Brigade, brings together CEO Mark Russell and creative vp…

September 10, 2013, 7:23 PM EDT

Energizer Personal-Care Brands Move From Grey to JWT Conflict after Grey's Gillette win

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April. Energizer manufactures shaving…

August 21, 2013, 3:31 PM EDT

Creative Agencies Are Experiencing Super-High CEO Turnover Fierce competition and a quest for reinvention

Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…

August 18, 2013, 10:27 PM EDT

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It No, really, they did it in Manila

When you hear the words human hair orchestra, don't you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila.…

July 22, 2013, 8:06 AM EDT

Jose Cuervo Shifts U.S. Agencies Hires McCann and Gotham Direct

As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham…

July 1, 2013, 3:27 PM EDT

How Did Three Incumbent Agencies Hang On to Their Business? Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

June 23, 2013, 10:28 PM EDT

Millennial Guys Are Turning to Makeup Survey finds masculinity isn’t what it used to be

Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores…

June 19, 2013, 5:54 AM EDT

The Cartier Guys Are Coming to JWT New York Lalleve and Imbert leave Marcel Paris for U.S. market

Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market. In August, Emmanuel Lalleve and Florent…

June 14, 2013, 12:29 PM EDT

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

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