Topic: Jwt
Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…
Marriott Hotels & Resorts has found a new home. After nine years with mcgarrybowen as lead creative agency, the hotelier is moving the account to the New York office of Grey…
When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…
Macy's has assembled a cast of … sure, let's call them celebrities, including Donald Trump, Sean Combs, Martha Stewart, Justin Bieber and others (I like Carlos Santana, to be fair)…
Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch…
Three finalists have emerged in the creative review of Marriott Hotels & Resorts: JWT, Grey and the incumbent, mcgarrybowen, a Marriott representative confirmed. Each is pitching out of its New York…
Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…
CANNES, France—JWT Puerto Rico won the Grand Prix in PR here on Monday for a Banco Popular campaign that got the world's most famous salsa band to re-record one of…
CANNES, France—"I did it because I wanted to have fun." Caine Monroy, the 9-year-old creator of Caine's Arcade, had the simplest explanation on Monday for how to be a successful entrepreneur…
Turnover may not be unusual among agency CMOs, but the churn has been particularly heavy this year. Since January, new-business leaders at six agencies—Draftfcb, DDB, JWT, Young & Rubicam, Deutsch LA…
