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Topic: Jwt

Bob Jeffrey's Biggest Influence Was Bill Bernbach

JWT's outgoing CEO looks back on 11 years on the job

In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.…

Here's How WPP Will Handle Sunscreen Rivals After Merck Win

JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

Told to 'Dramatically Cut Costs,' Vonage Drops Its Lead Creative Agency, JWT

Service could switch to project-based assignments

Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44…

A Globe-Spanning Gift Was Secretly in Store for This London Bar Packed With Canadians

Air Canada buys everyone a round to remember

Wherever you travel around the world, you'll always find Canadians gathering together, sharing stories and racking up an impressive bar tab. But this batch was especially lucky. Last week, Air Canada…

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer

Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

Build-A-Bear Names a Lead Creative Shop

Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

Man Cleans Up the Hairy Apartment in His Pants in Schick's Manscaping Musical

Make the place presentable, will you?

If you have an animal, you can surely identify with having their dander all over your living space. It can be tricky to clean up after them and make the…

Won't You Get in Alan Thicke's Bed for a Good Cause?

JWT helps organize Habitat for Humanity auction

Perfectly coiffed former Growing Pains patriarch Alan Thicke rolling around on a luxurious king­-size bed: dream or nightmare? It's for a good cause, so be a sport and play along. Thicke…

How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over

Upcycling comes to politics

Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs—at least, if you live in Brazil. Civic nonprofit Mobilidade Urbana…

Why Mobile Payments Are a Millennial Must

And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

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