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Topic: Jwt

KitKat's Half-Finished Billboard Cleverly Pays Off Its Iconic Tagline A gem from JWT

It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new…

October 15, 2014, 11:24 AM EDT

Wunderman Fills Its Top Creative Job in New York Toni Hess joins select group of female creative leaders

Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the…

October 15, 2014, 8:00 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

September 19, 2014, 2:43 PM EDT

Y&R Finds New Top Planner at R/GA Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

September 18, 2014, 12:26 PM EDT

Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You Carlos Moreno salutes his own work

You can be proud of your ads. But reenacting them in real life? That can get awkward. Carlos Moreno, though, takes one for the team in the video below—a promo for…

September 16, 2014, 12:25 PM EDT

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

September 14, 2014, 7:30 PM EDT

Grey N.Y. Wins Lean Cuisine Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

September 9, 2014, 12:16 PM EDT

Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake Having your ad, and eating it too

The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for…

September 5, 2014, 9:37 AM EDT

Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town Customers were in for a fright

Who turned out the lights? Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new…

August 18, 2014, 1:49 PM EDT

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