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Topic: Jwt

How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over Upcycling comes to politics

Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs—at least, if you live in Brazil. Civic nonprofit Mobilidade Urbana…

November 5, 2014, 1:22 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

KitKat's Half-Finished Billboard Cleverly Pays Off Its Iconic Tagline A gem from JWT

It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new…

October 15, 2014, 11:24 AM EDT

Wunderman Fills Its Top Creative Job in New York Toni Hess joins select group of female creative leaders

Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the…

October 15, 2014, 8:00 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

September 19, 2014, 2:43 PM EDT

Y&R Finds New Top Planner at R/GA Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

September 18, 2014, 12:26 PM EDT

Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You Carlos Moreno salutes his own work

You can be proud of your ads. But reenacting them in real life? That can get awkward. Carlos Moreno, though, takes one for the team in the video below—a promo for…

September 16, 2014, 12:25 PM EDT

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

September 14, 2014, 7:30 PM EDT

Grey N.Y. Wins Lean Cuisine Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

September 9, 2014, 12:16 PM EDT

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