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Topic: Jwt

This Barbecue Bible Can Sharpen Your Knife, Light Your Fire and Serve Your Steak JWT Brazil gets chefs' attention for cookware brand

Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception.  To promote the Tramontina cookware line, JWT…

May 6, 2014, 3:20 PM EDT

What’s an Appropriate Notice Period for Outgoing Agency Execs? 3 months might be a more reasonable cooling off period

So, not every top executive who leaves a WPP Group or Publicis Groupe agency has to wait six months before starting a new gig. Peter Sherman will join Omnicom Group as…

May 6, 2014, 5:57 AM EDT

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

May 5, 2014, 10:55 AM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

Colleen DeCourcy Makes Partner at Wieden + Kennedy A quick rise after just 15 months at the agency

After just 15 months, Wieden + Kennedy's Colleen DeCourcy has earned her "horns." DeCourcy, the global co-executive creative director at the agency, is now also a partner, joining a select group…

April 23, 2014, 10:43 AM EDT

Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil 'Breaking Barriers' will run on Nat Geo Channel

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who…

April 16, 2014, 6:00 AM EDT

JWT Gets a New Analytics Chief Amy Avery succeeds the retiring Ira Helf

JWT has found a new head of analytics for North America. Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new…

April 11, 2014, 12:05 PM EDT

Why Johnson & Johnson Treasures BabyCenter's Data It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

April 2, 2014, 2:49 PM EDT

Busy Day for JWT as Lynn Power Takes Leadership Role Ex-Arnold president joins amid Peter Sherman's exit

JWT, amid the exit of North American CEO Peter Sherman, is expanding its leadership team in New York. Lynn Power, former president of Arnold in New York, is joining the WPP…

March 31, 2014, 7:47 PM EDT

JWT North American Chief Sherman Jumps to Omnicom Becomes holding company evp

Peter Sherman is returning to Omnicom as an executive vice president after seven months at JWT. The longtime BBDO exec moved to the WPP agency as CEO of its New…

March 31, 2014, 8:23 AM EDT

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