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Topic: Jwt

'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed JWT brings back the wee emancipator

If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round…

March 26, 2014, 10:10 AM EDT

Pet Food Maker Gives Away 'Collar Cams' to Document Your Dog's Day Lots of lawn shots, but zero selfies

There will be no question about who rummaged through the trash, shredded the sofa or butt-scooted across the carpet. The pet cam will tell all. But that's not really the…

November 18, 2013, 9:58 AM EST

Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It No, really, they did it in Manila

When you hear the words human hair orchestra, don't you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila.…

July 22, 2013, 8:06 AM EDT

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

June 3, 2013, 10:05 AM EDT

Ford Apologizes for Tying Women Up in Indian Ads JWT work didn't run but provokes outcry anyway

If you've been under a rock, violence against women in India has been all over the news since last December following the horrific gang rape of a young woman who…

March 25, 2013, 1:28 PM EDT

Litter Genie's Drugged-Out Kitties Are Back, and They're Hotter Than Ever And look, a product demo as well

If it were easy to create a branded video that's smart and delightful, and at the same time completely on message, everybody would be doing it. But they're not. Looking…

February 12, 2013, 4:36 PM EST

Litter Genie's Cats Go Heavy Metal in Latest Crazy JWT Video Is that Axl Rose singing?

Breaking news, times two: Reclusive rocker Axl Rose has come out of hiding to promote his band's month-long gig at the Hard Rock Hotel and Casino in Vegas. And he's…

October 26, 2012, 11:25 AM EDT

Cats Appear to Be on Serious Drugs in JWT's Litter Genie Ad Who's been mainlining the catnip?

If you always suspected that catnip was an herbal hallucinogen, capable of sending your cat on a feline magical mystery tour, you were right. At least, that's the interpretation in…

October 4, 2012, 2:47 PM EDT

Nestlé Puts GPS Trackers in Candy Bars for Golden Ticket Style Contest Willy Wonka would be proud

Nestlé's "We Will Find You" campaign sounds more like a threat than a marketing stunt, but it's not quite as Orwellian as the name would imply. Six Nestlé chocolate-bar wrappers…

September 24, 2012, 2:32 PM EDT

Listerine Flipbook Gives Beautiful Woman Nasty Onion Breath JWT ad smells like victory

Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch…

August 10, 2012, 1:47 PM EDT

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