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Topic: Jwt

Here's How WPP Will Handle Sunscreen Rivals After Merck Win JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

December 16, 2014, 5:25 PM EST

Told to 'Dramatically Cut Costs,' Vonage Drops Its Lead Creative Agency, JWT Service could switch to project-based assignments

Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44…

December 12, 2014, 1:49 PM EST

A Globe-Spanning Gift Was Secretly in Store for This London Bar Packed With Canadians Air Canada buys everyone a round to remember

Wherever you travel around the world, you'll always find Canadians gathering together, sharing stories and racking up an impressive bar tab. But this batch was especially lucky. Last week, Air Canada…

December 3, 2014, 5:21 PM EST

Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot…

December 3, 2014, 11:55 AM EST

Build-A-Bear Names a Lead Creative Shop Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

November 14, 2014, 1:22 PM EST

Man Cleans Up the Hairy Apartment in His Pants in Schick's Manscaping Musical Make the place presentable, will you?

If you have an animal, you can surely identify with having their dander all over your living space. It can be tricky to clean up after them and make the…

November 12, 2014, 8:44 AM EST

Won't You Get in Alan Thicke's Bed for a Good Cause? JWT helps organize Habitat for Humanity auction

Perfectly coiffed former Growing Pains patriarch Alan Thicke rolling around on a luxurious king­-size bed: dream or nightmare? It's for a good cause, so be a sport and play along. Thicke…

November 7, 2014, 12:26 PM EST

How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over Upcycling comes to politics

Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs—at least, if you live in Brazil. Civic nonprofit Mobilidade Urbana…

November 5, 2014, 1:22 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

KitKat's Half-Finished Billboard Cleverly Pays Off Its Iconic Tagline A gem from JWT

It was 1958 when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." Fifty-six years later, JWT London has found a fun new…

October 15, 2014, 11:24 AM EDT

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