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Topic: Jwt

JWT's Rob Quish Enlists Jon Lester for Childhood Cancer PSA Passion project for exiting Atlanta CEO

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11.…

May 11 2012

Ford Destroys Defenseless Creature in Strange, Emotional New Ad Weep for the toads

This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by…

May 08 2012

Domestic Violence Billboards Let Passersby Drag Away an Abuser JWT gives victims some space

Interactive billboards can occasionally encourage more socially beneficial behavior than playing giant games of Pong. Case in point—this clever installation at London's Euston Station by JWT for the National Centre…

May 07 2012

Agency's Frustrating Beer Fridge Won't Open Until You Do Your Time Sheets JWT's Casa makes Fridays more productive

Lots of agencies have booze on hand—Arnold in Boston even has an impatient and lonely beer vending machine that harasses employees on Twitter until they visit it. But JWT's Casa…

April 25 2012

Ad of the Day: Brand USA Roseanne Cash sings for America in the country's first major tourism campaign overseas

It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors.…

April 25 2012

Quish Exits JWT After Seven Years Agency launches search for new Atlanta CEO

Rob Quish wore many hats in his seven years at JWT: global evp, North American president, head of the agency's specialized communications group and most recently, Atlanta CEO. The last role,…

April 24 2012

Is Facebook a Media or Tech Company? Sorrell, Everson differ at 4A's conference

Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage…

March 27 2012

Startups, Agencies (Try to) Build Relations Frustrations abound, partnerships not so much

Would an advertising agency ever create the next Foursquare or Tumblr, asked James Cooper, chief creative innovation officer of JWT New York, during a panel yesterday on pitching startups to…

March 12 2012

First Mover: Jeff Benjamin JWT's new creative chief knows a good Justin Bieber spot when he sees one

What did you learn from being on the debate team at the University of Connecticut? The types of debates I did in college were called parliamentary debates. You would come…

March 06 2012

Charlotte Beers: Lonely at the Top What keeps women from climbing the corporate ladder all the way up?

She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and…

February 29 2012

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