Topic: Justin Bieber
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…
Age 53 Accomplishments Host of Kenny Mayne's Wider World of Sports on ESPN.com; weekly contributor to Sunday NFL Countdown Base Seattle What’s the first information you consume in the morning? First thing I do…
Justin Bieber's new anti-cyberbullying PSA may have been mandated by a plea deal to bail his manager out of reckless endangerment charges, but it's still surprisingly heartfelt. And judging by…
The Federal Trade Commission filed suit against Warner Music’s Artist Arena—which operates fan sites for performers such as Justin Bieber, Selena Gomez, Demi Lovato and Rihanna—for violating the online privacy…
Macy's has assembled a cast of … sure, let's call them celebrities, including Donald Trump, Sean Combs, Martha Stewart, Justin Bieber and others (I like Carlos Santana, to be fair)…
IDEA: To launch Justin Bieber's second fragrance for girls, called Girlfriend, his manager's marketing company could have spent millions on a traditional media rollout. "But why?" said Brad Haugen, CMO…
In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage…
