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Topic: Just Born

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Brand of the Day: Peeps Trains Its Eagle Eye on Christmas But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated…

December 3, 2014, 7:00 AM EST

Mike and Ike's 'Breakup' Lifted Sales and Social Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

March 27, 2013, 4:12 PM EDT

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