Topic: Jumptap

Millennial Media Buys Nexage for $107 Million

Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

AppNexus Touts its Growing Mobile Clout

Unveils bold tagline, but acknowledges mobile's lack of brand dollars

AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning? During the company’s annual summit in New York on Wednesday, AppNexus executives touted…

Twitter Acquires Mobile Ad Exchange MoPub

Pushes microblogging platform into programmatic race

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile…

Millennial Media Buys Jumptap in Stock Acquisition

$209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

Talking Mobile Ads Are No Joke

Leo Burnett, OMD and Digitas will pitch the promos to brands

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…