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Topic: Joule

Does Mobile Marketing Actually Work in the Real World?

Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

WPP's Joule Names Daniel Rosen Global CEO

Replaces recently departed Michael Collins

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…

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