Topic: Joseph Ianniello
Type
Upfront Begins to Heat Up as Fox, ABC Cut First Deals
Auto, movie dollars jumpstart the 2012-13 bazaar
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…
CBS Halfway to a Super Bowl Sellout
Despite GM snub, inventory is in high demand
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…
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