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Topic: Joseph Ianniello

Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

Upfront Begins to Heat Up as Fox, ABC Cut First Deals

Auto, movie dollars jumpstart the 2012-13 bazaar

The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…

CBS Halfway to a Super Bowl Sellout

Despite GM snub, inventory is in high demand

General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…

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