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Topic: Jordan Bitterman

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give…

Meet the 13 Most Admired Media Agency Execs of 2015

30th anniversary class of Adweek’s Media All-Stars

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing &…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

The Best Social Network for Real-Time Marketing

Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

Real Time Marketing on a Social Network

Mindshare's Jordan Bitterman explains

MIndshare's Jordan Bitterman explains

Mindshare Finds Strategy Chief at Digitas

Jordan Bitterman takes new North American role

Mindshare has reached into Digitas to find a chief strategy officer for North America. Jordan Bitterman, who most recently was the North American lead for social, mobile and content at Digitas,…

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