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Topic: Jordan Bitterman

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

The Best Social Network for Real-Time Marketing Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

February 16, 2014, 11:41 PM EST

Real Time Marketing on a Social Network Mindshare's Jordan Bitterman explains

MIndshare's Jordan Bitterman explains

February 14, 2014, 4:31 PM EST

Mindshare Finds Strategy Chief at Digitas Jordan Bitterman takes new North American role

Mindshare has reached into Digitas to find a chief strategy officer for North America. Jordan Bitterman, who most recently was the North American lead for social, mobile and content at Digitas,…

May 31, 2013, 9:37 AM EDT

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