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Topic: Jonathan Nelson

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Facebook's New People-Based Ad Technology Is 'Marketing Nirvana' Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

September 29, 2014, 12:00 AM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

Is It Better to Buy an Agency or Grow Organically? Lessons from the Publicis purchase of LBi

Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…

March 18, 2013, 10:12 PM EDT

Voice: One Screen to Rule Them All Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

February 13, 2013, 6:28 AM EST

The Original Internet Adman Long before digital advertising was a multibillion-dollar industry, Jonathan Nelson saw the future

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson,…

July 12, 2011, 6:21 AM EDT

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