johnson & johnson | Adweek
Advertisement

Topic: johnson & johnson

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

The Philly Cream Cheese Agency Shift Took a While Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

June 13, 2013, 1:23 PM EDT

Fox, ABC Begin Hashing Out Upfront Deals Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

May 29, 2013, 5:36 PM EDT

Ad of the Day: Johnson & Johnson The company returns to its roots of love and family in an image campaign from TBWA\Chiat\Day

Johnson & Johnson's new corporate image work, from the Playa del Rey, Calif., office of TBWA\Chiat\Day, in some ways harkens back to its last major corporate push, the "Having a…

April 29, 2013, 12:10 PM EDT

What's the Shop Behind the Jennifer Aniston Aveeno Ad? Same one that handles 4 other J&J brands

Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a…

April 5, 2013, 4:21 PM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

J&J's Global Media Review Hits Halfway Mark Focus shifts to Latin America, Asia-Pacific regions

Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…

November 21, 2012, 10:38 AM EST

Small Roberts + Langer Packs a Big Punch How a one-office shop managed to get four J&J brands under its belt

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…

November 13, 2012, 12:13 AM EST

Advertisement