Topic: johnson & johnson
Johnson & Johnson’s global consolidation of agency creative responsibilities is expected to be more of a brand or category realignment than a pitch process, sources said. The outcome will reportedly…
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…
One night in 1920 in the New Jersey town of New Brunswick, Earle Dickson was tending to his wife Josephine who’d cut herself while preparing dinner. Dickson worked as a…
JWT has won a plum project from global giant Johnson & Johnson after a roster shop shootout. The WPP Group shop will create ads around J&J’s global sponsorship of the FIFA…
File this one away under unusual celebrity endorsements: Queen Latifah wants you to buy Zyrtec. The singer-rapper-actress has now officially added anti-allergy spokesperson to her resume, appearing in a series of…
New York startup Fearless opened in the spring with assignments from a food delivery company (PureFoods) and online phone service provider (phone.com). Now the shop is working for a baby…
According to a survey of 30,000 respondents, Google is the most reputable company in the United States. A new Harris Interactive poll shows the search engine giant outperformed other highly…
