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Topic: Johnnie Walker

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year. Two…

Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

Viewers like longer content if it’s entertaining

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.…

Jude Law Chases a Gorgeous, Classic Car in Johnnie Walker's Sequel to 'The Gentleman's Wager'

Monaco, here we come!

Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker. Last year, the British star literally danced for Italian actor Giancarlo Giannini in "The…

Jude Law and Anomaly Put a Joyful New Bounce in Johnnie Walker's Step

Whisky brand blazes new trails

Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof! Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and…

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

And adds sommelier-style staffers to bars

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives. Now, Johnnie Walker and agency Iris Singapore have built an interactive website and…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

After 15 Years With BBH, Johnnie Walker Picks a New Agency

Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage

Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

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