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Topic: Johnnie Walker

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

December 16, 2014, 7:40 AM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Jude Law, Uma Thurman Appear in New Branded Short Films Advertisers work movie stars into storyline of new spots

Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand? As a way to woo…

August 11, 2014, 3:37 PM EDT

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1 Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

August 1, 2014, 10:17 AM EDT

Ad of the Day: Jude Law Dances for Johnnie Walker Blue in Jake Scott's Short Film Betting the house (or the boat)

Jude Law hasn't had the best of luck on boats in the past. But he puts that behind him for this stylish short film for Johnnie Walker Blue, directed by…

July 30, 2014, 9:30 AM EDT

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