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Topic: John Travolta

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

Fox Revs Up a Broadcast Revival of Grease There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

April 28, 2014, 3:31 PM EDT

Everybody Gets Travoltafied [Video] This week's wins, fails and WTFs by the Adweek team

Post-Oscars, this was the week when the secret origin of Bitcoin was uncovered—maybe; Fashion Week ended, giving Instagram a much-needed break; and John Travolta became a meme. Jim Cooper, Lisa…

March 6, 2014, 11:10 PM EST

Perspective: Hey, Tough Guy Nothing sells a manly man brand better than the manly man celebrity who uses it

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…

November 8, 2012, 6:45 AM EST

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