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Topic: John Siman

Type
How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of Advertising’s Most Famous Tag Lines The evolution of a brand’s message

Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tag line “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s…

February 27, 2014, 6:41 AM EST

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