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Topic: John Seifert

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New Head of Ogilvy New York Will 'Aggressively' Invest in Digital Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

July 27, 2014, 9:19 PM EDT

Ogilvy Slashes Staffing in Its L.A. Office Cut leaves a headcount of 15

Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33…

January 10, 2014, 4:52 PM EST

Dobak Named New Ogilvy West Chief Agency is strengthening U.S. network

Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship. To that end, he’s named Michael Dobak…

July 23, 2013, 5:59 PM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Ogilvy Taps BBDO Exec for Top N.Y. Role Hire completes management recasting

The recasting atop the New York office of Ogilvy & Mather is complete. Three months after Ogilvy hired Bartle Bogle Hegarty's Calle Sjönell to lead the office's creative department as chief…

June 18, 2012, 4:02 PM EDT

Ogilvy Names Head of Content Strategy Jonathan Sackett to fill new position

Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy:…

May 16, 2012, 2:03 PM EDT

Client Cutbacks Trigger Ogilvy Layoffs 3 percent cut affects N.Y., West Coast offices

The Ogilvy Group this week is laying off nearly 60 staffers at its New York and West Coast offices largely because clients have cut back on spending. The cuts span multiple…

January 10, 2012, 3:10 PM EST

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