Topic: John Partilla
Type
Dentsu LA Gives Way to Attik LA
One sister shop supplants another
Dentsu's decision to hand sister shop Attik the keys to its Los Angeles office illustrates the reality that no matter how big the Dentsu name is in Asia, it has…
It's Not All About the Data
Intuition still key to crafting campaigns
Is data crunching overwhelming intuition in the making of ads these days? At times, yes, according to Dentsu’s John Partilla, one of six agency leaders who tackled the issue during an…
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