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Topic: John Lewis

Christmas Comes Early for Brands on YouTube Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list. Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the…

November 19, 2014, 7:00 AM EST

Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher This touching video grabs the celeb's attention

Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10…

November 12, 2014, 5:05 PM EST

There's Already a Parody of the John Lewis Penguin Ad, and It's Painfully Hilarious A darker take on an adorable spot

This year's John Lewis Christmas ad was released today, and it's super good—it'll be hard for anyone to top. And in one of the quickest turnarounds ever, Redshirt Films has…

November 6, 2014, 12:55 PM EST

Ad of the Day: John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad Story of magic and love through a child's eyes is almost perfect

There's enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all, being Britain's version of the Super Bowl when it comes to advertising. This…

November 6, 2014, 8:02 AM EST

Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

Adweek's Top 5 Commercials of the Week: May 2-9 These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

May 9, 2014, 9:16 AM EDT

Ad of the Day: John Lewis Runs, Jumps and Dives Through 150 Years in Lovely Birthday Spot Brand and customer, bonded through time

Get ready for good feelings, as British department store John Lewis is back with another music-driven montage from adam&eveDDB, this time to celebrate the retailer's 150th anniversary. The gist of the…

May 5, 2014, 10:45 AM EDT

There Is Nowhere To Run From Van Damme on YouTube Split stunt drives 18 million views in a week

"What you see is a body crafted to perfection." Jean-Claude Van Damme is referring to himself in this epic stunt, during which he does a split on two moving trucks. But…

November 20, 2013, 12:00 AM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

Ad of the Day: John Lewis Animates Its Latest Christmas Spectacular A bear, a hare and a gift to share

British retailer John Lewis is known for its unique Christmas campaigns, which are always much anticipated and always sentimental. Its latest holiday work from adam&eveDDB hit YouTube and the brand's…

November 8, 2013, 12:26 PM EST

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