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Topic: John Lewis

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It?

Buster the boxer just wants to have fun

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of…

This John Lewis Christmas Ad, Made by a Student, Is Being Mistaken for the Real Thing

Nick Jablonka's surprise viral hit

A fake John Lewis ad about a lonely snowman, created by a young student as part of his coursework, is making waves in the U.K.—befuddling viewers and drawing widespread attention…

adam&eveDDB Wins Creative Effectiveness Grand Prix at Cannes for 'Monty the Penguin'

W+K, Droga5, Heat, MullenLowe win for U.S.

CANNES, France—The charming CGI penguin Monty, who stole the world's collective heart in the John Lewis holiday campaign from 2014, has scored adam&eveDDB London the 2016 Creative Effectiveness Grand Prix…

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

Ad of the Day: John Lewis Cheers Up the Man on the Moon in Lovely Christmas Ad

The year's most anticipated holiday spot rolls out in Britain

The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for…

Ad of the Day: A Star Is Born in This Adorable 'Tiny Dancer' Spot From John Lewis

Meet adam&eveDDB's reckless ballerina

Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little…

Adam&eveDDB Takes Home the Film Craft Grand Prix for 'Monty the Penguin'

TBWA scores gold for the U.S.

CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London…

What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks

Twitter chat begins at 2 p.m. ET

The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months.  We've already…

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