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Topic: John Lewis

Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

Adweek's Top 5 Commercials of the Week: May 2-9 These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

May 9, 2014, 9:16 AM EDT

Ad of the Day: John Lewis Runs, Jumps and Dives Through 150 Years in Lovely Birthday Spot Brand and customer, bonded through time

Get ready for good feelings, as British department store John Lewis is back with another music-driven montage from adam&eveDDB, this time to celebrate the retailer's 150th anniversary. The gist of the…

May 5, 2014, 10:45 AM EDT

There Is Nowhere To Run From Van Damme on YouTube Split stunt drives 18 million views in a week

"What you see is a body crafted to perfection." Jean-Claude Van Damme is referring to himself in this epic stunt, during which he does a split on two moving trucks. But…

November 20, 2013, 12:00 AM EST

Adweek's Top 5 Commercials of the Week: Nov. 8-15 Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

November 15, 2013, 9:02 AM EST

Ad of the Day: John Lewis Animates Its Latest Christmas Spectacular A bear, a hare and a gift to share

British retailer John Lewis is known for its unique Christmas campaigns, which are always much anticipated and always sentimental. Its latest holiday work from adam&eveDDB hit YouTube and the brand's…

November 8, 2013, 12:26 PM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Ad of the Day: John Lewis It isn't Christmas in Britain until the retailer says so, this time with a snowman in love

The holiday season in Britain doesn't really start until department-store retailer John Lewis releases its Christmas ad. Today, it did just that—adding another chapter in a long list of sentimental…

November 9, 2012, 9:59 AM EST

John Lewis Sets Holiday Mood With Splendid Christmas Ad Early contender for season's best spot

Here's an early contender both for best Christmas spot of 2011 and best use of the Smiths since Ferris Bueller went to the art museum. British retailer John Lewis and…

November 11, 2011, 2:26 PM EST

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