Topic: John Hancock

John Hancock's New TV Ads Send Viewers Online to Pick From Three Different Endings

Hill Holliday's cross-platform stories

John Hancock's latest ads will leave you hanging. For a while, at any rate. In this new iteration of the "Life Comes Next" campaign from Hill Holliday, three 30-second teasers running…

Why Hill Holliday Spun Off Its Media Operations as Trilia

Cindy Stockwell keeps it real in a social world

Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday Twitter @CindyMStockwell Age 51 Adweek: Can you explain the Trilia name? Cindy Stockwell: Trilia is a…

John Hancock Launches a Review

Hill Holliday is the longtime incumbent

John Hancock, a signature financial services client at Hill Holliday for the past 29 years, is reviewing its creative and media business, sources said. Hancock spent nearly $23 million in measured…

Sports Illustrated Launches Weekly Live NFL Show

Pro Football Now spins off from SI daily series

Today marks the beginning of the NFL season, and Sports Illustrated is kicking off the festivities with the debut of a new live web show, Pro Football Now presented by…

Ad of the Day: John Hancock

Anxious investors literally speak the same language in Hill Holliday's theatrical new TV spots

Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with…

IM chatting gets heavy in John Hancock ads

As Kenneth Hein mentioned over on BrandFreak, sports fans sit through the same commercials over and over at this time of year. During the baseball playoffs, the new "Cursor" ads…