Topic: John Frieda

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease

First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

Kao USA Launches Creative Review

Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

Pinterest Network Helps Brands Pin More Content

Ahalogy, formerly Pingage, launches system

Pingage, a Pinterest-focused marketing startup, has changed its name to Ahalogy and is announcing a pins-based platform called Content Network.  "We recommend 15 to 20 [Pinterest] pins per day," Bob Gilbreath,…