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Topic: Joel Ewanick

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Goodby's Split with GM's Commonwealth Confirmed [Updated] McCann will run Chevy ad entity, add GSP staffers

It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business. Goodby, Silverstein & Partners…

March 13, 2013, 1:48 AM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild But questions persist after CMO's sudden departure

General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…

July 30, 2012, 2:29 PM EDT

Idle Threat? GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

June 5, 2012, 5:05 PM EDT

GM Punts on Super Bowl Buy Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

May 21, 2012, 12:57 PM EDT

Mother's Chevy Arrives New York shop launches Web series for GM brand

Mother has given birth to the new Chevy campaign. Last week, Adweek reported the GM brand had awarded a digital project to the New York arm of the London-founded creative agency.…

October 13, 2011, 4:30 PM EDT

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