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Topic: Joe Namath

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

Post-Olympics opener ties Conan, but trails Jay

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King…

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone?

Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

The Wackiest Sports Endorsements Ever

Weird jock-brand mashups

Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time. Muhammad Ali for d-Con In 1980, “The…

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

Perspective: Sit Back and Relax

La-Z-Boy shifts from dude chair to mom's seat

Long before the coinage of the term man cave—that realm in every house where dad reigns sovereign—the male dominion over the American home was manifest in a single piece of…

Never Too Many Players on the Field

From Namath to Brady, teaming marketers and star athletes is a winning tactic (most of the time)

By the time the offer for the pantyhose commercial came in, gridiron god Joe Namath was already well into an agonizing decline. Knees jellied by repeated trauma, left hamstring rolled…

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