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Topic: Joe Boxer

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad

Moms-to-be show their moves in latest Joe Boxer ad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their…

Kmart and Joe Boxer Go for Belly Laughs in Holiday Sequel to 'Jingle Balls'

More musical body parts from FCB

Kmart and Joe Boxer's "Show Your Joe" ad (rechristened "Jingle Balls" by some) was one of the big hits of 2013's holiday season—to the tune of 18 million YouTube views. Now,…

Kmart's Boxer-Baring Hunks Take Off on YouTube

Meanwhile, Volvo Van Damme spot officially a phenomenon

A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their…

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