Topic: Joe Abruzzese

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

Animal Planet Has Lined Up Dozens of New Advertisers

Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

Discovery Gets Ready for Another Record Upfront

First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

Discovery Promotes Duo to EVP Under Abruzzese

O’Sullivan, Felenstein to split oversight of national ad sales teams

Discovery Communications has split its ad sales portfolio into twin divisions, with Scott Felenstein overseeing Discovery Channel, Science, Velocity, Military Channel, and Destination America while Sharon O’Sullivan will take control…

Upfront and Center

Discovery ad chief Joe Abruzzese prepares to go to the mat, and takes Adweek along for an insider's view

Two well-dressed men enter a room, each carrying a sheaf of documents tucked under one arm. They take a seat across from each other at a small round table. Spring…