Jockey | Adweek Jockey | Adweek
Advertisement

Topic: Jockey

Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads Promote comfort in products even our grandparents loved

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days. And the comfort foods and brands that have thrived through the generations—in some cases 100 years…

August 29, 2014, 9:31 AM EDT

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

The 6 Manliest Fashion Brands of All Time [Video] Robert Klara explains when it's alright for men to be fussy

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

May 7, 2014, 10:17 AM EDT

Babe Ruth Makes Cameo in Jockey's New Ad A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

May 13, 2013, 9:59 AM EDT

Perspective: The Skinny on Skivvies From Kneibler to Klein, a brief history

In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s…

June 16, 2011, 5:52 AM EDT

Advertisement