Jockey | Adweek
Advertisement

Topic: Jockey

Type
Babe Ruth Makes Cameo in Jockey's New Ad A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

May 13, 2013, 9:59 AM EDT

Perspective: The Skinny on Skivvies From Kneibler to Klein, a brief history

In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s…

June 16, 2011, 5:52 AM EDT

Advertisement