JoAnn Ross | Adweek
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Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

CBS’ Moonves Eyes $4 Million Super Bowl Spot Bullish network boss sees record rates for NFL gem

CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record…

February 15, 2012, 6:29 PM EST

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