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Topic: Jo Ann Ross

CBS Makes Good on Leslie Moonves' Vow of Double-Digit CPM Increases

First broadcaster to finish upfront business

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish…

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

Selena Gomez segment kicks off summer sweepstakes

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. On Monday night, the network…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

With Stephen Colbert, CBS Prepares for a Late Night Ad Windfall

Unlike David Letterman, Colbert embraces advertisers

Tonight, Stephen Colbert hosts a late-night show—CBS' The Late Show With Stephen Colbert—for the first time since The Colbert Report ended last December. It's the longest time the comedian has…

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Comedian charms the Carnegie Hall crowd as network makes big plans

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show With Stephen Colbert debuts on Sept. 8, was the star of CBS'…

CBS Delivers Record Profits in Q2

Network soars on 11 percent increase in ad sales revenue

A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history. Second quarter net income rose 11 percent to…

Bad Moon Rising: Unfavorable Indicators Dog Broadcasters

Signs point to a lukewarm upfront marketplace

Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable. In a note…

CBS Upfront: Sales Pitch or Victory Lap?

Les is more as Moonves screens new drama series

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings…

CBS' Q2 Earnings Soar on Ad Sales, Licensing Gains

After owning upfront, Moonves takes victory lap

CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and…

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