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Topic: J&j

Johnson & Johnson's Media Search Excludes the U.S.

Joins packaged goods pals on the review circuit

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending in…

Why Johnson & Johnson Treasures BabyCenter's Data

It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

Idle Threat?

GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

Portrait: Story Worldwide

As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

Debbie Phelps has become an ad star, too

Behind almost every great Olympic athlete is a dedicated mom. But only one has her own endorsement deals. Debbie Phelps, mother of the greatest Olympian ever, is proving to be…

J&J realizing kids need a kick in the pants

Nice piece here from The Onion about Johnson & Johnson's "Nothing But Tears" shampoo, a product designed to "prepare meek and fragile newborns for the real world." "You'll notice a…

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