Topic: J&j

Why Johnson & Johnson Treasures BabyCenter's Data It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

April 2, 2014, 2:49 PM EDT

Idle Threat? GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

June 5, 2012, 5:05 PM EDT

Portrait: Story Worldwide As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

March 22, 2012, 6:12 AM EDT

Debbie Phelps has become an ad star, too

Behind almost every great Olympic athlete is a dedicated mom. But only one has her own endorsement deals. Debbie Phelps, mother of the greatest Olympian ever, is proving to be…

August 26, 2008, 8:41 AM EDT

J&J realizing kids need a kick in the pants

Nice piece here from The Onion about Johnson & Johnson's "Nothing But Tears" shampoo, a product designed to "prepare meek and fragile newborns for the real world." "You'll notice a…

August 18, 2008, 1:00 PM EDT