Topic: Jivox

Industry Effort to Improve Web Ad Metrics Goes Nowhere

Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

Jivox Looks to Make Mobile Campaigns Smoother

Firm says it can facilitate campaigns across iPad Mini, iPhone

Jivox,  an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically,…