Topic: Jim Perry

Nickelodeon's Jim Perry Is Courting More Adult Advertisers

Upfront slate features studio partnerships

Nickelodeon revealed its slate to advertisers yesterday, and while it's all squeaky-clean kids' fare (well, relatively speaking: "As you can see from the reel, bathroom humor still works," observed Nickelodeon…

Nickelodeon's Jim Perry on His Network and the State of the Market

Largest kids' net logs upfront increases

After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than…

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…