Topic: Jim Farley

Ford's Marketing Chief Wants to Make Innovation Affordable

Plug-in capabilities across lineup

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept…

Fast Chat: Ford's Jim Farley Talks 'Fusion' Marketing

Marketing chief dishes on Facebook and car apps

Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's…