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Topic: Jim Beam

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

Mila Kunis Puts Her Love of Bourbon to Work as the New Face of Jim Beam

Actress is out to 'Make history'

The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the…

Twitter Powers Social Video for U.S. Open and Heineken

Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

Did Kraft Swipe Sauza Tequila's Schtick and Its Spokesman?

Zesty salad guy is also Sauza's new lifeguard

Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched…

iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant

Will handle all digital for DeKuyper and Laphroaig

Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant. Since July…

Incumbents Win Global Jim Beam Pitch

Three shops band together to pitch business

Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have…

After Bacardi, More Liquor Marketers Seek New Agencies

Jim Beam, Belvedere Up for Grabs

Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources…

Twitter's New Age Verifier Excites Alcohol Brands

Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been…

Pucker Vodka Taps Euro RSCG

Agency adds fruity extension to Beam portfolio

Beam Global Spirits & Wine has assigned Euro RSCG Chicago the creative television, print, and online work for Pucker Vodka—a new line inspired by the company’s neon-colored, sweet-and-sour Pucker schnapps. The…

Willem Dafoe gets heavy for Jim Beam spot

Jim Beam and StrawberryFrog make the most of Willem Dafoe's totem-pole-carving face in this "Bold Choice" spot by having him play nearly every character in it. The sumo-wrestler Dafoe is…

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