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Topic: Jim Beam

Jim Beam Names Leo Burnett as Its Global Creative Agency of Record

Shop beat out McCann and DDB

Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey. The Publicis shop beat out DDB and McCann in the final…

Jim Beam Is Giving Away 10,000 Uber Rides in Chicago Tonight for the World Series

Bourbon brand aligns with the Chicago Cubs

If you happen to be a baseball fan in Chicago this weekend without a car, good news: Uber is paying for your ride. The ride-sharing app will start covering 10,000 rides…

Jim Beam Unveils Its Own Apple Watch, a 'Drinkable Wearable' for Doing Wrist Shots

Just $17.99, order now!

Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called…

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon

Liquor brand targets millennials

Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

Mila Kunis Puts Her Love of Bourbon to Work as the New Face of Jim Beam

Actress is out to 'Make history'

The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the…

Twitter Powers Social Video for U.S. Open and Heineken

Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

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