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Topic: JFK

Want a First-Class Experience in Brand Values? Visit JetBlue's Headquarters

A look inside the Queens, N.Y. office

Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase…

What Do So Many Celebrities See in Ray-Ban's Wayfarer Sunglasses?

From James Dean to James Franco

Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put…

Is Dallas Commercializing the Kennedy Assassination?

Half a century later, the city struggles to define its brand

The tagline on the Visit Dallas home page says it all: “Dallas: Big Things Happen Here.” Perhaps at no time more than today—the 50th anniversary of President Kennedy’s assassination—will those words…

Ad of the Day: JFK Library Brings the Man's Legacy Vividly to Life 50 Years After His Death

The Martin Agency and Tool's latest immersive site

It's understandable that most Americans who were alive on Nov. 22, 1963, remember where they were and what they were doing when they leaned that John F. Kennedy, the nation's…

Perspective: I Gotta Wear Shades

Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

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