Advertisement

Topic: Jetblue

This New Website Wants to Be an Etsy for Artists

One-week-old Ziibra already has JetBlue cherry-picking its creative work

Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their…

JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die

City birds, they're just like us

Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched…

NPR Is Running Voice Recognition-Enabled Ads

Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

Adweek's Top 10 Commercials of the Week

From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon

Mullen campaign takes flight

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The 60-second…

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up

Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

Rokkan Lands Aer Lingus, Nabbing First European Work

Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion

If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

Advertisement