Topic: Jetblue
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…
Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…
Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…
For disgruntled airline passengers, Twitter is the new squeaky wheel. Unhappy about WiFi failing on your flight? Tweet about it and you may get an apology and even some extra mileage…
Federal Express's 1981 "Fast Talker" spot from Ally & Gargano, starring John Moschitta, is one of the best-loved commercials of all time. Now, Moschitta is back, but he's backing a…
JetBlue and Mullen's current campaign shows that things people put up with in air travel wouldn't fly in other walks of life. This is obviously true, such as the TSA…
Rogue flight attendant Steve Slater would probably approve of JetBlue's new credo: "If you wouldn't take it on the ground, don't take it in the air." The carrier's first ads…
