Topic: Jetblue

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

JetBlue Made an Edible Ad to Promote Its All-You-Can-Eat Snacks

The stunt was created by MullenLowe

When you're stuck on a long flight plagued by crying babies and not enough legroom, sometimes in-flight snacks are the only form of solace. JetBlue feels your pain: Since its…

How JetBlue's Volunteer Efforts Have Made Fliers Love It Even More

Airline declares November 'Philanthropy Month'

JetBlue's marketing initiatives are all about making flying fun—and doing the right thing. The airline has won kudos for its creative work that humorously tackles the realities of flying like…

JetBlue Pretends It's the 1960s With a Retro Logo, Pop-Up Store and Airplane

To celebrate new service to Palm Springs

Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to…

JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award

Advertising director is making airline ads fun again

In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel,…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet

Adweek’s 2016 Brand Genius winner for travel

As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class…

Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise

Charming Rokkan stunt is music to their ears

Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like…

Advertising Week Is Expanding to Cuba This November

Launching inaugural event in Havana

Advertising Week now has a fourth destination—Havana.  Stillwell Partners, the organizing firm behind Advertising Week, will launch its first Advertising Week: Cuba x Creativity on Nov. 28, and it will run…

Adweek Announces Winners of the 2016 Brand Genius Awards

Saluting marketing's best and brightest

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…