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Topic: Jetblue

David Ortiz Keeps Swinging, Even in Retirement, in JetBlue's Charming Farewell Ad

Big Papi takes aim at new targets

After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next…

JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination

How much time have you got?

To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes,…

How JetBlue Achieved the Impossible: Getting Passengers to Love It When Babies Cry

A glare-free Mother's Day stunt from MullenLowe

The only thing worse than sitting next to a crying baby on a long flight is being the parent holding the crying baby. You know you're responsible for everyone else's…

Ad of the Day: JetBlue Asks Flyers to 'Reach Across the Aisle' in Election-Year Stunt

150 people each get a free trip, if they can agree on a place to go

JetBlue invited 150 unsuspecting passengers to "Reach Across the Aisle" in this fun, election-themed stunt from longtime partner MullenLowe. Those travelers were given the chance to win free round-trip airfare to…

JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront

To celebrate new flights to Palm Springs

It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on…

Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

Viewers like longer content if it’s entertaining

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.…

JetBlue Made a 16-Minute Film About Being Too Busy, Which You May Be Too Busy to Watch

But it's surprisingly fun

If you think your life is too busy, talk to the guy who's working eight jobs. JetBlue and Mullen Lowe are out with "HumanKinda," a new campaign that pokes fun at…

JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It

Stunt is happening again next week

Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear. More than 100 New Yorkers recently took jetBlue up…

Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC Stunt

Share a Coke, and get a very special surprise

JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC…

Check Out How JetBlue's Window Display 'Avatar' Hysterically Duped Passersby

But many got free airfare

JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a…

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