Guess the flavor
By Tony Case on Aug. 4, 2013 - 10:48 PM EDT
From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…
Does profanity build your brand?
By Gabriel Beltrone on Jun. 16, 2013 - 10:07 PM EDT
Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…