Topic: Jeff Lucas

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

MagnaGlobal Chief Herbst-Brady Jumps to MTV Networks

Agency veteran makes the leap back to TV

MagnaGlobal president and CEO Elizabeth Herbst-Brady is leaving the agency world to take on a new role at Viacom’s MTV Networks. Effective August 1, Herbst-Brady will serve as evp of ad…