Topic: Jeff Lucas

After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

21-year vet Sean Moran will replace him

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of…

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

MagnaGlobal Chief Herbst-Brady Jumps to MTV Networks

Agency veteran makes the leap back to TV

MagnaGlobal president and CEO Elizabeth Herbst-Brady is leaving the agency world to take on a new role at Viacom’s MTV Networks. Effective August 1, Herbst-Brady will serve as evp of ad…