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Topic: Jeep

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North Face

Right down to the soundtrack

It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The…

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

Top 10 Auto Brands for Sprint Subscribers

Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

5 Epic Branded Twitter #Fails of 2013

Commemorating the terrible tweets

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs…

The World Is Big Again in Jeep's 'Built Free' Campaign for the 2014 Cherokee

W+K's anthem spot

Time narrows your options and forecloses on your freedom. But in a Jeep Cherokee, at least, you can feel young again—your opportunities as limitless as the sky above the open…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

YouTube's 10 Most-Watched Ads in February

Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

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