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Topic: Jeep

Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

GSD&M honors the men and women who served

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary)…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

How Jeep's CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Adweek’s 2016 Brand Genius winner for automotive

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message. Bringing its "We don't make Jeep, you do" mantra to life, the…

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

Omnicom shop produced one of Jeep's two Super Bowl ads

FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review. A…

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

Jeep's 'Portraits' Wins Super Clio for Best Ad of the Big Game

Iris captures soul of an iconic machine

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the minute-long…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo

Pinpointing specific mobile users shopping for cars

Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo. The automaker recently ran a native video…

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