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Topic: Jeep

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

Twitter Yawns at Jeep Hack Attack And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

February 19, 2013, 5:44 PM EST

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

February 16, 2013, 8:15 AM EST

Microsoft Rolls Out Windows 8 Ads Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

February 12, 2013, 6:29 PM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Making the Wrong Impression How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…

May 28, 2012, 5:37 AM EDT

BBDO Australia cooks up 'Yes We Can' sale

Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of…

January 26, 2009, 1:06 PM EST

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