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Topic: Jeep

Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

GSD&M honors the men and women who served

Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary)…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

How Jeep's CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Adweek’s 2016 Brand Genius winner for automotive

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message. Bringing its "We don't make Jeep, you do" mantra to life, the…

Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate

With split screens and music by Cat Stevens

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a…

Adweek Announces Winners of the 2016 Brand Genius Awards

Saluting marketing's best and brightest

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive,…

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

Omnicom shop produced one of Jeep's two Super Bowl ads

FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review. A…

This Voice Actress Really, Really Wants to Work for Jeep. Here's Her Impressive Pitch

A dedicated and unusually public casting bid

It's the kind of zealotry of which marketers—and employers—dream. Professional voiceover artist Kelley Buttrick is a lifelong fan of Jeep, but has never gotten to work on its advertising. So she…

Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps

Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a…

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