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Topic: Jeep

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

February 10, 2015, 8:00 AM EST

Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North Face Right down to the soundtrack

It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The…

February 1, 2015, 10:03 PM EST

Tocquigny Gives the Ad People What They Want: Tacos and Beer Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

January 5, 2015, 5:18 PM EST

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

December 15, 2014, 12:34 AM EST

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

5 Epic Branded Twitter #Fails of 2013 Commemorating the terrible tweets

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs…

December 26, 2013, 6:44 AM EST

The World Is Big Again in Jeep's 'Built Free' Campaign for the 2014 Cherokee W+K's anthem spot

Time narrows your options and forecloses on your freedom. But in a Jeep Cherokee, at least, you can feel young again—your opportunities as limitless as the sky above the open…

October 28, 2013, 11:30 AM EDT

AOL's Brand Production House, Be On, Scores First Project Portal rolls out DIY series for Jeep

At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on. The company’s new in-house production…

June 14, 2013, 12:00 AM EDT

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

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