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Topic: Jeep

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

Omnicom shop produced one of Jeep's two Super Bowl ads

FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review. A…

This Voice Actress Really, Really Wants to Work for Jeep. Here's Her Impressive Pitch

A dedicated and unusually public casting bid

It's the kind of zealotry of which marketers—and employers—dream. Professional voiceover artist Kelley Buttrick is a lifelong fan of Jeep, but has never gotten to work on its advertising. So she…

Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps

Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a…

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

Jeep's 'Portraits' Wins Super Clio for Best Ad of the Big Game

Iris captures soul of an iconic machine

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the minute-long…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo

Pinpointing specific mobile users shopping for cars

Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo. The automaker recently ran a native video…

Already Hot in Australia, This Agency Means Business After Opening in New York

Cummins & Partners is expanding its global reach

Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency Where New York, Sydney, Melbourne, Adelaide and Toronto Cummins &…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

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