Topic: Jeans

Why George Clooney Wears James Dean’s Pants

After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign

CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

Perspective: Denim for Dudes

Ignoring the herd of pricey, designer labels, Lee jeans stays authentic

Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…