Topic: Jeans

Why George Clooney Wears James Dean’s Pants After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

October 6, 2014, 7:59 AM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Perspective: Denim for Dudes Ignoring the herd of pricey, designer labels, Lee jeans stays authentic

Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…

November 29, 2012, 7:01 AM EST