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Topic: Jcpenney

Accounts in Review: Axe Goes Off Roster for Big Global Assignment

Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists

Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

Here's to a Retail Future Where You Don't Look Like an Idiot in Wearable Tech

JCPenney director says gadgets may become fashionable (eventually)

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke…

Accounts in Review: Phew! What a Busy 10 Days

5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media

Macy's shifts its multicultural account

Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute…

24 Hours in Advertising: Tuesday, Dec. 9, 2014

JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts

Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search

'Tis the season to be pitching

For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its…

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

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