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Topic: Jcpenney

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

August 16, 2013, 2:36 PM EDT

David & Goliath Hires New Planning Head Ex-JCPenney exec fills agency post left by Measer

David & Goliath has hired JCPenney and Wieden + Kennedy alum Seema Miller as its new executive director, head of planning. Miller, who started July 9, reports to founder and CCO…

July 10, 2013, 3:47 PM EDT

Unable to Catch a Break, JCPenney Puts Up Billboard Showing Tea Kettle That Looks Like Hitler Just pack it in at this point

Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly…

May 28, 2013, 1:28 PM EDT

JCPenney One of 10 Brands Predicted to Die in Next Year Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

May 24, 2013, 12:04 PM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

The Terrifying Slowdown for New Creative Business First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

April 29, 2013, 10:08 PM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

Get the Perfect Clothing Fit With a Digital Sizing Booth Bloomingdale’s offering high-tech shopping

A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department…

April 15, 2013, 10:11 PM EDT

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